By establishing a warm, personal tone, this email helps you to spark an initial interaction with your customer. The above template is best used soon after a customer makes their first purchase, preferably after a purchase confirmation email has been sent. If you have any questions, please reply to this email. I’d love to hear what you think of and if there is anything we can improve. I’m, the founder of and I’d like to personally thank you for signing up to our service. Personalized welcome emails create the feeling of a one-on-one purchasing experience, increasing trust and loyalty.ħ4% of marketers state that personalized emails increase customer engagement rates, and they deliver six times higher transactional rates as well.Ī personalized welcome email is a perfect opportunity to ask customers for their feedback or preferences, helping you to tailor and segment future emails. The Welcome Email That Comes From an Actual Human Beingīrands that present their promotional emails as coming from a real person on their team (such as the company’s founder or CEO) experience 27% higher unique click rates. Tip: Nutshell Marketing now includes email drip sequences that can be automatically triggered when a lead is won or enters a specific pipeline stage, so you can send your welcome emails to new customers without a single click. Check out these seven welcome email templates that can be used to nurture your new customers. With a customer-focused, value-packed welcome email, you can stand out in a cluttered inbox, ensuring a meaningful connection and not instant deletion. Only 57.7% of brands send a welcome email to new subscribers, yet on average, welcome emails generate up to 320% more revenue than other promotional emails. More accurately, a welcome email is the first communication that you send when a buyer reaches a new stage in your relationship. So, what exactly is a welcome email? It’s not necessarily your “first impression” with a buyer, since the recipient has already engaged with your sales team or marketing content. After all, your welcome email sets the foundation of your branding and helps to establish the connection you have with your customers or potential customers. In both cases, a person has made a commitment to your company based on what you’ve shown them so far, and you have a wonderful opportunity to capitalize on that positive sentiment.Ĭonsidering that welcome emails boast four times the open rate and five times the click-through rate of a standard email, it’s important to ensure that your content is on its A-game. That’s just as true for a website visitor who subscribes to your newsletter or other marketing content.
When a prospect makes the decision to become your customer, you want to roll out the red carpet for them.
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